Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize an acquisition funnel, achieving a high single-digit conversion lift for one audience, and learning why content, not the model, was the constraint.
Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS
Résumé de la publication. Les conditions de AWS Machine Learning ne permettent pas de reproduire l'article en intégralité : retrouvez le texte complet sur le site d'origine.
Résumé de la source (Anglais)
Lire l'article complet
aws.amazon.com